What separates two brands in an industry, from one being successful and another not? Brand passion! The passion that company founders have for their brands is transferred to their customers, so customers not only purchase products but they become brand advocates because they are as passionate about the brand as the brand creator. There is … Continue reading 3 Lessons in Brand Passion from Winning Brand Builders
Tag: brand marketing
How to Choose the Most Effective Social Media Platform for Your Brand
Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn't advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. … Continue reading How to Choose the Most Effective Social Media Platform for Your Brand
Growing Offline Business Using Online Tools
Social media has several purposes: Creating Conversations Building Brand Awareness Build a Community Educate Reach New Audiences Understand Your Current Audience Create a More Personal Brand Interact Directly with Customers Display Credibility Promote Your Company The list could go on and on, on why social media is beneficial to your brand. With any marketing attempt, … Continue reading Growing Offline Business Using Online Tools
How the 10 Most-Followed Brands are Leveraging Pinterest
Pinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable! Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips … Continue reading How the 10 Most-Followed Brands are Leveraging Pinterest