Tag: content marketing

SEO Experts Weigh in on the Future of Marketing [INFOGRAPHIC]

1 Comment

Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketing are interconnected. But, with changes to the marketing landscape happening at every corner, many marketers are looking for advice on how to prepare for the future. Luckily, now all marketers can get advice from the experts on the future of SEO, social media, and marketing with the following infographic.  Continue reading →

Building Your Blog [SlideShare Presentation]

Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do). Continue reading →

5 Tips For Creating Traffic Driving Blog Posts

5 Comments

There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads:

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

This is not a big surprise because the importance of unique and well written content on websites has been steadily increasing over the past few years.  This update does not mean that other factors, such as site structure, internal and external link building, Author tags, and social signals are not important. But, in level of importance, unique and well-written content is definitely at the top of the pyramid. Continue reading →

Components of High Quality Content Marketing

As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the forefront. However, content marketing can be quite overwhelming when first diving in, so it is important to understand the influence that content has on customers and the core components.

Content+, a online marketing agency in the UK, created a captivating infographic to explain the importance and structure of content marketing.

Below are my favorite take-aways from the The Anatomy of Content Marketing – The Heart of Online Success infographic: Continue reading →