Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand meaning. Building a connection with customers is not a simple nor a quick endeavor; rather, it takes consistency, determination and a … Continue reading 6 Steps for Connecting with Customers
Tag: Customer
The Brand Spiral of Death
The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its' true meaning has become lost in the shuffle. A company brand is not its' logo, slogan, or website, these are a product of a brand just like the services or products that a company … Continue reading The Brand Spiral of Death
The Influence of Social Media on Sales
Check out this very interesting article by Nick Martin, recapping his recent presentation at the International Customer Reference Program Conference in Boston. In the article he breaks down his presentation into the following two categories: Impacting the Right Conversations Means Influencing the Bottom Line Business need to understand the different stages of the customer life-cycle. … Continue reading The Influence of Social Media on Sales
Best Times of Day to Use Social Media
Social media is 24/7 but your customers/fans/followers are not on each social media platform all the time. So, the question becomes: When is the best time to reach your customers using social media? There a many factors that will determine the best time of day to use social media, including the platform you are using … Continue reading Best Times of Day to Use Social Media
5 Companies Rocking Social Media
Social media has become one of the greatest tools for companies to build relationships with their customers. While some companies are hesitant to use social media because of the inability to control negative comments, others realize that the benefits extremely outweigh the risks. The infographic below breaks down how 5 companies were able to leverage … Continue reading 5 Companies Rocking Social Media