Tag: Employer branding

Future of Branding – What Goes into a Branding Framework

“The future of branding is marketing with people and not at them.” This is one of the great quotes included in this new article from BrandGrowth. This post is based around the book Brand Against the Machine (which I am definitely downloading onto my Kindle when I get home).
This article does a great job explaining the 6 Steps to Building a Branding Framework from the book and how they apply to your brand:

  1. Know your audience
  2. Define your position
  3. Create a solution
  4. Content
  5. Promotion
  6. Over-deliver your value

I highly recommend checking out the full article, and I can’t wait to write about what I learn from this book as well.

Related articles

Why Branding is so Important

Your brand is the core of your business.

Company Branding

As I have written in some of my other posts, maintaining brand consistency extremely important to customer relationship management, marketing, product development, advertising, company relationship with employees,and basically every facet of your company.

This article by Ben Erickson is a perfect breakdown of why maintaining your brand should always be at the top of your list. He does a great job of explaining how branding is important to your customers, differs by business size, and the team you will need to maintain it all. I highly recommend checking out his post What is Business Branding?

Image: KROMKRATHOG / FreeDigitalPhotos.net