One of the popular topics discussed this week at the SXSW Interactive conference in Austin, Texas has been how to balance free speech, personal rights, and protected content in the social media world. The big question is: can you really post whatever you want without any consequences? We do have freedom of speech, but not … Continue reading Free Speech and Social Media
Tag: Facebook
Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Takeaways This is a great blog on how to perfect your tone when writing content for social media. Social media isn't about sounding like a brand or company, it is about making a personal connection with your customers. Don't try to sell your customers constantly through social media. Your customers are not following you on … Continue reading Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Navigating the New Company Facebook Timeline Pages
The internet has been buzzing this week about company (fan) pages on Facebook switching to the timeline format. So, you have built your company's social media strategy based on how people find and share information using the old page format, but do you really need to change how you use Facebook just because the page … Continue reading Navigating the New Company Facebook Timeline Pages
Social Media Marketing Trends
Social media is constantly evolving and changing, including: How individuals use the different platforms (Twitter, Facebook, Pinterest, etc) How companies communicate with customers How to measure success and ROI How much to invest into a social media strategy and implementation (what is the value of social media?) The Social Media Examiner published a great article … Continue reading Social Media Marketing Trends
How To Drive Traffic Between Social Media Platforms
A social media strategy involves the collaboration of multiple platforms, using the best features of each platform is necessary to create a successful strategy. While Twitter should often be used as an "announcements" platform, Facebook can be used to build conversations through sharing more detailed and insight based content. Example: You find an interesting article … Continue reading How To Drive Traffic Between Social Media Platforms
What Do You Do When Your Social Media Strategy is a Success
So, you have created and implemented a great social media strategy for your company. It is creating conversations and growing your brand. But...what do you do next? What to Do When Your Social Media Strategy Is Successful [VIDEO]
Human Talent or Party Animal?
Human Talent or Party Animal? When an Employee’s Social Media Content Becomes a Legal Liability Yesterday, during the "Oops! Social Media Mistakes and Learnings" Social Media Week event, the panel discussed why it was important to have an internal policy in place for what your employees are allowed to post on their social media pages. … Continue reading Human Talent or Party Animal?
Social Media Marketing By the Numbers
Via Scoop.it - Being Your Brand You can not argue with the cold hard numbers on the power of social media marketing (well you could, but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and location based services (such as FourSquare) strictly through numbers. So what can … Continue reading Social Media Marketing By the Numbers
Community Managers Share The Best Apps and Tools For Productivity
Via Scoop.it - Being Your Brand Community managers from different businesses & industries offer their insight on how to best increase your productivity & the best tools to do so. Via mashable.com
Why Wikipedia Is Important For Your Social Media Strategy
Many times Wikipedia is overlooked as a tool for both branding and social media. Wikipedia at its core is a collaborative information source and a social media. It is often one of the first listings that appears in search results, and is many people's first choice when they want quick information. A big reason that … Continue reading Why Wikipedia Is Important For Your Social Media Strategy