Tag: mashable

Biggest Trends in Social and Mobile From Nielsen CEO

6 Comments

At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenges, and anticipated changes that Nielsen has seen in social media.

The Second Screen Experience

Carson explains that the biggest trend that Nielsen has seen is the massive adoption of mobile media and smart phone usage while watching TV, possibly driven by advancements in app development.

During the interview, Carson discussed the challenges that marketers and advertisers are encountering with the rise of corresponding mobile and TV usage. The amount of people who actively use a tablet, computer, or smart phone while watching TV continues to increase. This trend has created a challenge for companies to develop a 360 experience for viewers. One of the biggest obstacles companies face when creating a 360 experience is determining how to connect with the consumer when their attention is divided between the TV and their computer or mobile device. Continue reading →

How To Drive Traffic Between Social Media Platforms

A social media strategy involves the collaboration of multiple platforms, using the best features of each platform is necessary to create a successful strategy.

While Twitter should often be used as an “announcements” platform, Facebook can be used to build conversations through sharing more detailed and insight based content.

Example:

You find an interesting article on an industry trend that your would like to share. How you share the content will vary by platform:

  • A tweet would include the article title, a link, and a hashtag.
  • A Facebook post would include the article title/link and 1-2 sentences on what the article is about/why you think the industry trend is important.Pinterest
  • A pin on Pinterest would include the image in the article and a blurb about the article/trend.

Mashable posted a great article on how one platform can be used to drive traffic to another; how to drive traffic from Pinterest to YouTube. Pinterest has become one of the top 5 sites for referring traffic, now tied with Twitter. As we begin to understand the power of Pinterest, and how to use it best (in relation to the other big social media powers) we will learn how to best feature content on each platform.

Check out the Mashable article here:

Need More YouTube Views? Try Pinterest.