At this year's South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenges, and anticipated changes that Nielsen has seen in social media. The Second Screen Experience Carson explains that the biggest trend that Nielsen has seen is the … Continue reading Biggest Trends in Social and Mobile From Nielsen CEO
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How To Drive Traffic Between Social Media Platforms
A social media strategy involves the collaboration of multiple platforms, using the best features of each platform is necessary to create a successful strategy. While Twitter should often be used as an "announcements" platform, Facebook can be used to build conversations through sharing more detailed and insight based content. Example: You find an interesting article … Continue reading How To Drive Traffic Between Social Media Platforms