Mobile usage by consumers has been on the rise, and it isn’t slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using mobile devices to learn about products and complete purchases.

Moosylvania, an independent advertising agency in St. Louis, conducted a study to analyze how mobile usage has altered the consumer path to purchase. The study focused specifically on smart phone and tablet usage, and how purchase behavior differed by device, including: Continue reading →