So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: "There are five brands within a larger corporate brand. Each brand is required maintain their own online identity, but must also stay connected to the parent company." Yeah, I would … Continue reading The Challenge of Creating a Connection Between Multiple Brands
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Optimizing the Timeline Format for Page Engagement
Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc). … Continue reading Optimizing the Timeline Format for Page Engagement