Check out this interview Scott Monty, head of social media at Ford Motor Company. During the interview, Scott discusses how to connect and engage with customers through social media. Scott also discusses: How Ford uses Google+ and why creating a conversation on Google+ is different compared to other platforms How they measure the sales impact … Continue reading Interview With the Head of Social Media at Ford
Tag: online marketing
5 Steps to Using Twitter Effectively
Check out this great blog on 5 easy steps for using Twitter effectively. This post explains why each step is important and how to complete it successfully. Some of the steps covered are: What to tweet about When to tweet Why to re-tweet Using hashtags (Hashtags are one of my favorite ways to draw attention … Continue reading 5 Steps to Using Twitter Effectively
Hunger Games Social Media Strategy Breakdown
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Hunger Games Website Strategy
Like many others, I have read and fallen in love with the Hunger Games trilogy. Upon finishing the last book, and with the knowledge of the upcoming movie, I decided to check out the movie’s website to watch the trailer. As I dug deeper, I found much more than just a website full of information … Continue reading Hunger Games Website Strategy
Banana Republic In Flight Fashion Show
Banana Republic is doing an amazing job of promoting their new Mad Men collection. Their newest promotional effort was spontaneous, innovative, and buzz worthy. During a Virgin America flight from New York to Los Angeles, Banana Republic held a spontaneous fashion show right in the middle of the airplane. Using the aisle as the runway, … Continue reading Banana Republic In Flight Fashion Show
Growing Offline Business Using Online Tools
Social media has several purposes: Creating Conversations Building Brand Awareness Build a Community Educate Reach New Audiences Understand Your Current Audience Create a More Personal Brand Interact Directly with Customers Display Credibility Promote Your Company The list could go on and on, on why social media is beneficial to your brand. With any marketing attempt, … Continue reading Growing Offline Business Using Online Tools
Digital Tools to Boost Your Brand
Check out the infographic below shared by PR Daily on what the top digital tools are, why they are the best, and who is already successfully leveraging them
7 Tips on Becoming Wildly Successful
I recently read a great blog post by Maren Kate on how to build a successful company or personal brand strategy. While this article was written in 2009, all the tips she shares are as relevant now as they were then. Be Your Own Groupie. Know what your business core, strengths, and niche are, and … Continue reading 7 Tips on Becoming Wildly Successful
Social Media Marketing Trends
Social media is constantly evolving and changing, including: How individuals use the different platforms (Twitter, Facebook, Pinterest, etc) How companies communicate with customers How to measure success and ROI How much to invest into a social media strategy and implementation (what is the value of social media?) The Social Media Examiner published a great article … Continue reading Social Media Marketing Trends
How the 10 Most-Followed Brands are Leveraging Pinterest
Pinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable! Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips … Continue reading How the 10 Most-Followed Brands are Leveraging Pinterest