Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do). Continue reading
Tag: Slideshare
Social Media Analytics and ROI tracking
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.
During the presentation I covered three areas of social media measurements:
- Social Media Metrics
- Social Media Measurement Tools
- Measuring the ROI of Your Social Media Efforts
The full presentation can be found below! Continue reading
The Influence of Social Media on Sales
Check out this very interesting article by Nick Martin, recapping his recent presentation at the International Customer Reference Program Conference in Boston. In the article he breaks down his presentation into the following two categories:
Impacting the Right Conversations Means Influencing the Bottom Line
Business need to understand the different stages of the customer life-cycle. In order for businesses to target their audience correctly during each stage of the customer, they must:
- Research top influencers
- Determine target search terms & phrases customers use
- Calculate a customer’s desired outcome
Four Common Social Media Mistakes to Avoid
- Don’t assume that your target audience is already following you
- Focus on building followers
- Defining social too narrowly
- Optimizing for search AND social
I highly recommend not only checking out his presentation recap but also the full presentation titled Unlocking the Value of Search and Social for Customer Evidence on SlideShare.