Whether you are just getting started in social media or are experienced in growing your company's social presence, you probably have questions about best practices, measurements, platform popularity, and the future of social media marketing. Luckily, the world’s largest online social media magazine has the answers to those questions and many more. Last week the Social Media Examiner published … Continue reading How Marketers are Using Social Media to Grow Their Businesses
Tag: Social Media ROI
Social Media Analytics and ROI tracking
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking. During the presentation I covered three areas of social media measurements: Social Media Metrics Social Media Measurement Tools Measuring the ROI of Your Social Media Efforts The full presentation can … Continue reading Social Media Analytics and ROI tracking