Takeaways This is a great blog on how to perfect your tone when writing content for social media. Social media isn't about sounding like a brand or company, it is about making a personal connection with your customers. Don't try to sell your customers constantly through social media. Your customers are not following you on … Continue reading Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Tag: social media strategy
Should My Brand be on Pinterest?
Atomicdust, an agency in St. Louis, posted a great blog on how to determine if your company should be using Pinterest. As of now, Pinterest is driving more referral traffic than Google+, YouTube, and LinkedIn combined (10 million monthly visitors and growing). I really enjoyed this post because it asks three straight-to-the-point questions about Pinterest … Continue reading Should My Brand be on Pinterest?
What Do You Do When Your Social Media Strategy is a Success
So, you have created and implemented a great social media strategy for your company. It is creating conversations and growing your brand. But...what do you do next? What to Do When Your Social Media Strategy Is Successful [VIDEO]
Social Media Week 2012 – Miami
Today, social media week Miami hit it out of the park with some amazing speakers. I was able to catch two great discussions that were broadcasted live on LiveStream. Oops! Social Media Mistakes and Learnings The first discussion was "Oops! Social Media Mistakes and Learnings" which focused a lot on social media policies in relation to employee management. The discussion focused around a key point that I … Continue reading Social Media Week 2012 – Miami
Social Media Marketing By the Numbers
Via Scoop.it - Being Your Brand You can not argue with the cold hard numbers on the power of social media marketing (well you could, but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and location based services (such as FourSquare) strictly through numbers. So what can … Continue reading Social Media Marketing By the Numbers
Protecting Your Brand On Facebook
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and … Continue reading Protecting Your Brand On Facebook