Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the social, cultural, and economic impact of social media. This year’s second global platform was held in 13 cities from September 24th to the 28th:
Tag: social media week
Social Media Week 2012 – A Global Platform | Blog au Roux | Mudbug Media, Inc.
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Check out the blog I wrote for Mudbug Media on the Social Media Week 2012!
Here is a snippit from the blog:
Last week was Social Media Week 2012, a weeklong global initiative that focuses on the impact of social media on culture, politics, economics, and social change. This was truly a global celebration, as unique events were held in nine countries: Germany, China, Japan, France, the United Kingdom, Canada, the United States, Singapore, and Brazil.
Social Media Week 2012 leveraged the benefits of the popular social media platforms to create a truly global discussion. The majority of the events were broadcast live through Livestream, and promoted hashtags (such as #SMWNY) that viewers were able to use to tweet questions to the presenters, which were answered live. A particularly innovative feature was a real time infographic that displayed trending topics, hashtags, and handles by city.
Knowing that social media is now a crucial part of brand strategy, members of our media, analytics, and strategy team made it a priority to learn as much as possible from the talented social media week presenters. The following are a few of the great events that our team watched.
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Social Media Week 2012 – Miami
Today, social media week Miami hit it out of the park with some amazing speakers. I was able to catch two great discussions that were broadcasted live on LiveStream.
Oops! Social Media Mistakes and Learnings
The first discussion was “Oops! Social Media Mistakes and Learnings” which focused a lot on social media policies in relation to employee management. The discussion focused around a key point that I can not stress more; the importance of having a company social media policy in place BEFORE you begin using social media. While it is always nice to think that there will not aggressive, rude, or “sensitive” posts or tweets about your company, you need to be prepared for the “what if” situations.
For example, what if an employee tweets a negative and inappropriate comment about the company to their public Twitter profile? Having a standard or policy in place on what employees are allowed and are not allowed to say online, (in regards to the company) will make incidents such as that much easier to handle.
Not only should your policy include internal standards of maintaining your brand image in social media, but it should also include standards on how to respond to “sensitive” posts about your company by non-employees.
The key to monitoring your brand online is being honest, transparent, and quick to respond. Above all, do not ignore or delete negative comments. You do not have to address all negative comments in a public forum, comments are often addressed offline through Twitter direct messages or Facebook messages.
A great FREE tool that you can use to monitor your brand online is SocialMention. In real time, SocialMention aggregates all the user generated content that mentions your brand into one information stream. It pulls content from Twitter, Facebook, Blogs, YouTube, Digg, Google etc.
Other key takeaways from the “Oops! Social Media Mistakes and Learnings” event were:
- Try to keep all posts/tweets as organic as possible
- Create a conversation calendar
- Every engagement with a follower can be an opportunity
- When creating a social media policy for employees, balance maintaining company values and not scaring employees off from using social media
- Recommend to employees that they avoid talking about the company, but encourage talking about the industry
Personal Branding Through Social Media
The other event that I watched, was “Personal Branding Through Social Media”. During the event a tremendous panel discussed how to harness the power of social media to build your personal brand.
The panel included the following social media experts: Gabrielle Bozza from Made You Famous, Gerard Bush the Chief Creative Director of the BRPR Group, David Sugarman from Sugar Time Sports Management, Susset Cabrera the president of Peacock Public Relations, and Anne Owen the publisher of Miami magazine.
The panel discussion focused around creating a new persona; a digital reflection of who you are as a person and as a brand. When creating your personal brand you have to be prepared to defend yourself, your posts, and your tweets.
Some of my favorite takeaways from the “Personal Branding Through Social Media” discussion were:
- Put your personality out there, otherwise people will get bored
- You must be prepared to defend yourself
- Be consistent but don’t be overly careful
- Social Media – touch the world in 15 minutes
Also, if you want to watch either of these discussions you can find the videos for both the “Oops! Social Media Mistakes and Learnings” and the “Personal Branding Through Social Media” events on LiveStream. You can also watch all of the events live here: Social Media Week On LiveStream. If you do watch any of the events live, I highly recommended following the corresponding hashtag on Twitter as well. There are some great Twitter conversations, thought, insights that happen throughout the events. For example, today while watch these events I followed #smwmiami , it made the broadcast even more exciting and got great insights from the other viewers who were tweeting. To see all the Social Media Week 2012 events check out their website here.
Social Media Week 2012
Today I was able to watch two great live presentations from social media week 2012:
- Moves Like Jagger: Customer Service Evolved- from Social Media Week San Francisco
- Applying Big Data Analytics to Social Media Data – from Social Media Week New York Business and Innovation
At the end of this week, I will do a recap of all the tricks and tools I learned from the different speakers and panels.
If you are interested, you can watch all the presentations, panels, and events from all over the world live online. You can even tweet in your questions, and they will answer them while you watch. I recommend watching the Applying Big Data Analytics to Social Media Data panel discussion, some really impressive social media analytics tools were discussed. All of the past event videos, which were originally live streamed, are available at the bottom of each event page (ex: at the bottom of the SMW NY Business and Innovation page).
Click following LiveStream link to watch presentations for Social Media Week live from New York, Hamburg, London, Miami, San Francisco, Washington D.C., Paris, Singapore, Toronto, and Toyko. LiveStream
Also, check out the Social media Week Real Time Inforgraphic. It is very cool! Real time info on the top trending topics, check-ins, hashtags, handles, tweets, and events. Below is a screen shot of the global Social Media Week Real Time Infographic.
Use the following link to check out the: Social Media Week 2012 Real Time Infographic
