Social media is 24/7 but your customers/fans/followers are not on each social media platform all the time. So, the question becomes: When is the best time to reach your customers using social media? There a many factors that will determine the best time of day to use social media, including the platform you are using … Continue reading Best Times of Day to Use Social Media
Tag: Social Media
How to Talk-To Your Audience Not At Them
Have you ever wondered "Why did my followers like my Facebook page" or "Do I add value to my audience"? Well, even if you haven't thought about either of those things before I recommend checking out Nick Martin's post about how to Talk TO your audience instead of AT them. Social media is not meant … Continue reading How to Talk-To Your Audience Not At Them
The 4 Factors of SEO
There is no "one way" to gain the number one spot in search results. Search engines are constantly changing their algorithms, which means companies have to continuously adapt their search engine optimization strategy to meet the needs of both search engines and their customers. Before diving into the ever evolving world of SEO, here is … Continue reading The 4 Factors of SEO
WebTrends Webinar Recap: Adapting to your dynamic customer base
I recently watched the WebTrends webinar "Adapting to Your Dynamic Customer Base" presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtrends. It was a very insightful presentation about what the dynamic customer is, what they expect from you, and how to meet their needs. The following is a … Continue reading WebTrends Webinar Recap: Adapting to your dynamic customer base
Why Relationship Marketing is Important
Check out this great interview with Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. In the interview, Mari discusses why relationships are important to businesses (regardless of size or type) and why businesses need to improve their listening skills. She explains that it doesn't matter if you are … Continue reading Why Relationship Marketing is Important
5 Companies Rocking Social Media
Social media has become one of the greatest tools for companies to build relationships with their customers. While some companies are hesitant to use social media because of the inability to control negative comments, others realize that the benefits extremely outweigh the risks. The infographic below breaks down how 5 companies were able to leverage … Continue reading 5 Companies Rocking Social Media
How Marketers Will Use Social Media In The Future
Each year the Social Media Examiner publishes the 'Social Media Industry Report'. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that they focused on was: "How will marketers change their future social media activities?" Overall, marketers plan on increasing their use of social media in the … Continue reading How Marketers Will Use Social Media In The Future
Inbound.org – The Best Source for Inbound Marketing Content
I recently discovered what might be the best source for quality articles relevant to those in the digital community and probably my new favorite website! Inbound.org is a website designed for the passionate digital community. The purpose of the site is to provide the best and most current online content on all aspects of inbound … Continue reading Inbound.org – The Best Source for Inbound Marketing Content
Social Media Industry Report – 2012
The Social Media Examiner recently published their 4th annual social media marketing industry report. Each year they interview marketers about how they are using social media to grow and promote their businesses. For the 2012 report, they interviewed over 3,800 marketers to determine: The top 10 social media questions marketers want answered The time commitment … Continue reading Social Media Industry Report – 2012
The Future of Blogging
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging - 43% of companies will have active blogs in 2012, up from 39% in 2011 Create an email newsletter - 77% of companies will use … Continue reading The Future of Blogging