Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc).

In response to the page format change, Mashable completed an eyetrack study to determine how consumer experience has changed. Consumers used to be focus the majority of their attention on the page’s news feed, both text and image posts. When viewing pages in timeline format, consumer attention is focused almost entirely on the visual elements, such as the cover photo, profile image, app thumbnails, and images. Content posts are usually the last items that consumers view. Continue reading →