Tag: starbucks

top 10 restaurants on social media

Top 10 Restaurant Chains on Social Media

4 Comments

 

We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media

What do I want to eat? I will just Tweet out the choices and see which wins.

If I check-in to this restaurant on FourSquare could I get a coupon?

I’m such a good cook! I’m going to post a picture of what I made for dinner on Facebook!

Where should we eat for dinner? Let’s see what has the best reviews on Yelp!

I would totally make this awesome dish on Pinterest, and it would look JUST like the picture!

These are statements that we have probably either said ourselves or heard someone else say. Social media has become so engrained in our lives, that it can even become part of our dining experience. Whether it is choosing what/where to eat, sharing a great meal with all our friends/followers, or browsing for fun new recipes to use in the future, social media is creeping into our kitchen’s territory.

Check out the infographic below to find out what restaurant chains are most popular on social media. The infographic breaks down the top 10 limited-service restaurant chains by social media platform, including: Continue reading →

Starbucks: Refreshers

3 Comments

The right packaging can make or break a customer’s decision to purchase a product. If the packaging is unappealing, a customer will not give the product a second thought. Instead, they will move right on to a competitor product, and a sale, as well as a potential customer relationship is lost.

Continue reading →

Optimizing the Timeline Format for Page Engagement

Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc).

Mashable Facebook Timeline Eyetrack StudyIn response to the page format change, Mashable completed an eyetrack study to determine how consumer experience has changed. Consumers used to be focus the majority of their attention on the page’s news feed, both text and image posts. When viewing pages in timeline format, consumer attention is focused almost entirely on the visual elements, such as the cover photo, profile image, app thumbnails, and images. Content posts are usually the last items that consumers view. Continue reading →