When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writing about the new addicting platform, I became curious about what else could be on the horizon. Everyday new social media platforms … Continue reading 4 Social Media Platforms to Watch in 2012
Tag: Twitter
Top 5 Tech Trends from SXSWi 2012
There are a lot of blogs out there right now about SXSW Interactive 2012, but this is one of my favorites. It gets straight to the point and breaks down the 5 tech trends that were getting the most buzz: Path - Personal social journals. Not sure if I want to know more about people … Continue reading Top 5 Tech Trends from SXSWi 2012
9 Social Media Marketing Tips From the Pros
The Social Media Examiner recently posted a great article about the 9 best Social Media Marketing Tips: Draw attention to your custom tabs in the new Faccbook timeline - they share great applications to create custom tabs, such as: Lujure and ShortStack. Add the LinkedIn company follow button to your site Use Bufferapp to manage … Continue reading 9 Social Media Marketing Tips From the Pros
5 Steps to Using Twitter Effectively
Check out this great blog on 5 easy steps for using Twitter effectively. This post explains why each step is important and how to complete it successfully. Some of the steps covered are: What to tweet about When to tweet Why to re-tweet Using hashtags (Hashtags are one of my favorite ways to draw attention … Continue reading 5 Steps to Using Twitter Effectively
Hunger Games Social Media Strategy Breakdown
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Predicting Social Media Outcomes
There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great … Continue reading Predicting Social Media Outcomes
Top 10 Favorite Takeaways from SXSWi
This week, my twitter feed was full of quotes from SXSWi. I was not able to attend the conference myself, but agencies from all over the country have been tweeting and blogging about their experience there, so... I thought I would share some of my favorite takeaways that they have shared. Agencies Moosylvania - an … Continue reading Top 10 Favorite Takeaways from SXSWi
Social Media Marketing Trends
Social media is constantly evolving and changing, including: How individuals use the different platforms (Twitter, Facebook, Pinterest, etc) How companies communicate with customers How to measure success and ROI How much to invest into a social media strategy and implementation (what is the value of social media?) The Social Media Examiner published a great article … Continue reading Social Media Marketing Trends
Who Likes What: Social Media By Demographic
Via Scoop.it - Being Your Brand Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. Via blog.kissmetrics.com
How To Drive Traffic Between Social Media Platforms
A social media strategy involves the collaboration of multiple platforms, using the best features of each platform is necessary to create a successful strategy. While Twitter should often be used as an "announcements" platform, Facebook can be used to build conversations through sharing more detailed and insight based content. Example: You find an interesting article … Continue reading How To Drive Traffic Between Social Media Platforms