Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that “strange” social media platform that they would like to use but they are unsure how.

There are many different approaches that businesses can take when using Twitter, such as:

• Customer service
• Lead Generation
• Sales and discounts for customers
• Giveaways
• Communicate with customers

The following are three case studies that showcase different ways that businesses have successfully used Twitter,  as well as lessons learned while implementing these different tactics. Continue reading →