Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here, are a few reasons why they are not a forced to be messed with:
In the U.S., the majority of users are female, but in the U.K., they’re male. Like I discussed in a previous post, International Social Media Trends, platform use can vary greatly by country. While you may be using the same platform to reach customers all around the world, your audience may be very different in France than it is in China or the U.S.
Though Pinterest has not rolled out official brand pages, there are over 100 brands that are leveraging the new platform to reach customers. A feature that makes Pinterest a great marketing tool for companies is that it allows the ability to control who can pin to your boards. For example, as a company you may not want followers to be able to pin to each and every one of your boards, so Pinterest gives you the option to can create some boards in which pinning is restricted to the admin, others that allow multiple users to pin, and community boards in which anyone can pin.
So why should your company join Pinterest? Because Pinterest is driving more web traffic to other sites (such as your company’s website) than Google+, LinkedIn, and YouTube COMBINED! Just because Pinterest is the new “fad” doesn’t mean you should disregard its power. If you haven’t tried it out yet, I recommend it (though be prepared, it can be quite addicting).