A social media strategy involves the collaboration of multiple platforms, using the best features of each platform is necessary to create a successful strategy.
While Twitter should often be used as an “announcements” platform, Facebook can be used to build conversations through sharing more detailed and insight based content.
Example:
You find an interesting article on an industry trend that your would like to share. How you share the content will vary by platform:
- A tweet would include the article title, a link, and a hashtag.
- A Facebook post would include the article title/link and 1-2 sentences on what the article is about/why you think the industry trend is important.
- A pin on Pinterest would include the image in the article and a blurb about the article/trend.
Mashable posted a great article on how one platform can be used to drive traffic to another; how to drive traffic from Pinterest to YouTube. Pinterest has become one of the top 5 sites for referring traffic, now tied with Twitter. As we begin to understand the power of Pinterest, and how to use it best (in relation to the other big social media powers) we will learn how to best feature content on each platform.
Check out the Mashable article here: