The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Month: March 2012
Hunger Games Website Strategy
Like many others, I have read and fallen in love with the Hunger Games trilogy. Upon finishing the last book, and with the knowledge of the upcoming movie, I decided to check out the movie’s website to watch the trailer. As I dug deeper, I found much more than just a website full of information … Continue reading Hunger Games Website Strategy
Predicting Social Media Outcomes
There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great … Continue reading Predicting Social Media Outcomes
SkillPath – Social Media Conference
I recently was given the opportunity to attend the SkillPath Social Media Conference here in New Orleans on behalf of Mudbug Media. After the event I wrote the following blog on key takeaways from the day: SkillPath - Social Media Conference I recently attended the Social Media Conference hosted by SkillPath, to expand my expertise … Continue reading SkillPath – Social Media Conference
Top 10 Favorite Takeaways from SXSWi
This week, my twitter feed was full of quotes from SXSWi. I was not able to attend the conference myself, but agencies from all over the country have been tweeting and blogging about their experience there, so... I thought I would share some of my favorite takeaways that they have shared. Agencies Moosylvania - an … Continue reading Top 10 Favorite Takeaways from SXSWi
Free Speech and Social Media
One of the popular topics discussed this week at the SXSW Interactive conference in Austin, Texas has been how to balance free speech, personal rights, and protected content in the social media world. The big question is: can you really post whatever you want without any consequences? We do have freedom of speech, but not … Continue reading Free Speech and Social Media
Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Takeaways This is a great blog on how to perfect your tone when writing content for social media. Social media isn't about sounding like a brand or company, it is about making a personal connection with your customers. Don't try to sell your customers constantly through social media. Your customers are not following you on … Continue reading Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Banana Republic In Flight Fashion Show
Banana Republic is doing an amazing job of promoting their new Mad Men collection. Their newest promotional effort was spontaneous, innovative, and buzz worthy. During a Virgin America flight from New York to Los Angeles, Banana Republic held a spontaneous fashion show right in the middle of the airplane. Using the aisle as the runway, … Continue reading Banana Republic In Flight Fashion Show
Protecting Your Online Reputation
Your online reputation can make or break your personal brand strategy. In order to maintain your online reputation, regularly scheduled monitoring is necessary to keep track of what information about you is out there on the internet. While you can control what is on your personal online profiles (Facebook, LinkedIn, etc), you can't always control … Continue reading Protecting Your Online Reputation
Growing Offline Business Using Online Tools
Social media has several purposes: Creating Conversations Building Brand Awareness Build a Community Educate Reach New Audiences Understand Your Current Audience Create a More Personal Brand Interact Directly with Customers Display Credibility Promote Your Company The list could go on and on, on why social media is beneficial to your brand. With any marketing attempt, … Continue reading Growing Offline Business Using Online Tools