Now, more than ever, it is important that we stop treating a brand and a website as separate entities. Websites should be extensions of the brand, not separate. A brand is more than a company's logo, product, or tag line; it is the experience that customers associate with the company and the essence of the … Continue reading Integrating Brand Strategy into Website Design
Author: Brianna Smith
Planning for Your Social Media Campaign
I can not stress more, the importance of doing your due diligence before starting a Social Media campaign. Everything may go smoothly after launch, but don't be blindsided if things do not go as plan. Rather, have a crisis management plan in place for everything you think could go wrong. A great example we can … Continue reading Planning for Your Social Media Campaign
Protecting Your Brand On Facebook
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and … Continue reading Protecting Your Brand On Facebook
About BeingYourBrand
This blog is all about the good, the bad, and the "what were you thinking" in brand and communication strategy. Below is a a little bit about me, which is my basis for my interest in brand and communication strategy: My name is Brianna and I am currently a brand strategist at a New Orleans … Continue reading About BeingYourBrand