Lead scoring isn't just about ranking prospects—it’s about focusing your efforts where they matter most. A solid lead scoring strategy is a powerhouse tool for optimizing marketing campaigns and aligning with your sales team to close bigger deals. But how do you put this strategy into gear? By pairing it with tools like HubSpot and … Continue reading Master Lead Scoring with HubSpot and Monday.com
Is your lead scoring stuck in the past? With 2025 on the horizon, it’s the perfect time to rethink how you qualify and prioritize leads. A revamped lead scoring strategy can be a game-changer, helping your team zero in on the best opportunities and optimize conversions. This guide breaks down innovative techniques that will elevate … Continue reading Upgrade Your Lead Scoring Strategy for 2025
When it comes to meeting the challenges of tight budgets and limited resources, small B2B marketing teams need a strategy that packs a punch. That’s where account-based marketing (ABM) steps in. ABM isn’t just a buzzword—it’s a foUnlock Big Wins with ABM for Small B2B Teams For small B2B marketing teams juggling tight budgets and … Continue reading Mastering ABM for Small B2B Marketing Teams
Decision paralysis—a challenge we’re all too familiar with in B2B marketing. When customers are overwhelmed by choices or lack confidence in their decision-making, it can stall progress and derail your campaigns. But what if you could guide them to clarity while strengthening your own strategies? This article lays out seven actionable marketing strategies designed to … Continue reading Overcoming Decision Paralysis: 7 Game-Changing Marketing Strategies
Marketing teams today face complex workflows, juggling countless tasks while striving to maintain seamless communication and collaboration. But what if there was a smarter way to organize and execute projects? Enter marketing work management solutions – tools that go beyond traditional project management to revolutionize how teams work together. These platforms offer more than just … Continue reading Unlock the True Potential of Your Marketing Work Management Solution
A few weeks ago I had the honor of presenting on how to Take the Pulse of Your Marketing: 5 benchmarks to Monitor and Strategies to Move the Needle at the 2023 Healthcare and IT Marketing Conference in Las Vegas. While attending the event, I also had the opportunity to sit in on some great … Continue reading Key Takeaways from the #HITMC23 Marketing Leadership Panel
Lead generation and demand generation are often used interchangeably, but they are two distinct processes. Here, I will define lead generation and demand generation and explain the difference between the two. I will also provide an overview of B2B marketing, which is often used as the umbrella term that encompasses both lead generation and demand … Continue reading Back to the Basics: Defining Lead Generation vs. Demand Generation
Less than 2 weeks ago I had the wonderful opportunity to attend HubSpot's Inbound Conference in Boston. I have been to this conference before and it is one of my favorite industry conferences. I had not been able to attend the past 2 years, so I was very excited to return and ready to be … Continue reading Top Takeaways from 2017 Inbound Conference
B2B marketing strategies used to focus solely around trade shows. Before Google ruled our research habits, trade shows were where customers had to go to find and evaluate new vendors. With the rise of social media, new marketing methodologies like inbound marketing, and the changing demographic of the B2B buyer, B2B companies need to re-evaluate all of their marketing … Continue reading The New Age of B2B Marketing
Your personal brand is probably the most important and powerful member of your team. It can jump-start your career or take your existing career to new heights! But, ignoring your personal brand and not giving it the time it is worth can potential harm your career, or at the very least leave it a bit stagnant. By … Continue reading The Many Important Roles of Your Personal Brand [Infographic]