Via Scoop.it - Being Your Brand Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy. 10 Steps To Creating Great Copy Match Ad Copy with Landing Page Headlines Write Seductive Headlines Create Compelling Landing Page Copy Display Impressive Numbers Supply Endorsements Highlight 3rd Party Certification - are you … Continue reading 10 Ways To Generate Trust With Your Landing Page Copy
5 Steps to Using Twitter Effectively
Check out this great blog on 5 easy steps for using Twitter effectively. This post explains why each step is important and how to complete it successfully. Some of the steps covered are: What to tweet about When to tweet Why to re-tweet Using hashtags (Hashtags are one of my favorite ways to draw attention … Continue reading 5 Steps to Using Twitter Effectively
Hunger Games Social Media Strategy Breakdown
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Hunger Games Website Strategy
Like many others, I have read and fallen in love with the Hunger Games trilogy. Upon finishing the last book, and with the knowledge of the upcoming movie, I decided to check out the movie’s website to watch the trailer. As I dug deeper, I found much more than just a website full of information … Continue reading Hunger Games Website Strategy
Predicting Social Media Outcomes
There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great … Continue reading Predicting Social Media Outcomes
SkillPath – Social Media Conference
I recently was given the opportunity to attend the SkillPath Social Media Conference here in New Orleans on behalf of Mudbug Media. After the event I wrote the following blog on key takeaways from the day: SkillPath - Social Media Conference I recently attended the Social Media Conference hosted by SkillPath, to expand my expertise … Continue reading SkillPath – Social Media Conference
Top 10 Favorite Takeaways from SXSWi
This week, my twitter feed was full of quotes from SXSWi. I was not able to attend the conference myself, but agencies from all over the country have been tweeting and blogging about their experience there, so... I thought I would share some of my favorite takeaways that they have shared. Agencies Moosylvania - an … Continue reading Top 10 Favorite Takeaways from SXSWi
Free Speech and Social Media
One of the popular topics discussed this week at the SXSW Interactive conference in Austin, Texas has been how to balance free speech, personal rights, and protected content in the social media world. The big question is: can you really post whatever you want without any consequences? We do have freedom of speech, but not … Continue reading Free Speech and Social Media
Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Takeaways This is a great blog on how to perfect your tone when writing content for social media. Social media isn't about sounding like a brand or company, it is about making a personal connection with your customers. Don't try to sell your customers constantly through social media. Your customers are not following you on … Continue reading Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric
Banana Republic In Flight Fashion Show
Banana Republic is doing an amazing job of promoting their new Mad Men collection. Their newest promotional effort was spontaneous, innovative, and buzz worthy. During a Virgin America flight from New York to Los Angeles, Banana Republic held a spontaneous fashion show right in the middle of the airplane. Using the aisle as the runway, … Continue reading Banana Republic In Flight Fashion Show