You could easily spend hours upon hours a day working to grow and manage your personal brand online and offline. But you won’t have to spend such a large amount of time if you are use the right tools. I commonly receive the question about what tools I use to more efficiently manage my personal … Continue reading 11 Tools for Managing and Growing Your Personal Brand
Facebook advertising is an amazing option for small businesses because it is extremely cost effective and the targeting options are amazing. The most common way that businesses are using Facebook ads is through the “Boost Post” option that appears on every Page post. While this an easy way to create an ad, and you may … Continue reading How to Make Your Ads Stand Out with Facebook Power Editor
When you first read the title of this post, you probably thought…oxymoron! How can an invasive push notification on your phone be something you would ever look forward too! Stick with me because it may not be easy but it is possible to create a successful push notification strategy. The infographic below from Microsoft takes … Continue reading Creating a Mobile Push Notification Strategy that Works
Social selling may seem like an oxymoron to many marketers. We are told that a good social media marketing strategy is supposed to focus on building a community not being salesy. Well, yes, that is true but it is also true that a business needs to make a profit to survive; so, that is where … Continue reading The Growth of Social Selling in 2016 [Infographic]
Running a small business is very time-consuming, so having tools that can help nurturing your leads is almost priceless. By using marketing automation, you can deliver the right information to your customers and potential customers at exactly the right time via email. If you follow the Being Your Brand blog, you know that I am a … Continue reading Marketing Automation on a Small Budget
In 2015, I joined the podcast movement as an avid listener. I will not lie; I was amazed at the amount incredible free content that is available via podcasts from so many talented marketers and entrepreneurs. How did I not know about this sooner?!? There is a wide variety of marketing podcasts out there to choose … Continue reading 6 Marketing Podcasts You Should Listen to in 2016
While many marketing methods and strategies can be used for both B2B and B2C businesses, we as marketers need to approach each audience very differently. Each audience has a different buying cycle, and it is important that we look at each of the individual segments on its own. For example, for a B2B business selling medical equipment a … Continue reading Similar but Different: B2B and B2C Marketing in the New Year [Infographic]
A brand is not only a company, logo, or trademark; it is anything that identifies or differentiates one thing from another. That could be one company from another, such as Coca-cola and Pepsi, or one person from another. As marketers in the digital space it has become more critical than ever to develop and grow our personal … Continue reading A Marketer’s Guide to Getting Started with Personal Branding
While there is no doubt that content is still king when it comes to SEO and that it is a critical component of any inbound marketing strategy, I have to say that the medium that is having the biggest impact on my marketing efforts, as of recently, is imagery. In a world of 140 characters, … Continue reading How Canva Re-energized My Marketing Strategy
More than anything else, a company's website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that research, if a business does not have a website they will typically loose any potential business from the customer because consumers are finding … Continue reading Top 5 Website Design Trends for 2015