6 Marketing Podcasts You Must Listen to in 2016 (1)

6 Marketing Podcasts You Should Listen to in 2016

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In 2015, I joined the podcast movement as an avid listener. I will not lie; I was amazed at the amount incredible free content that is available via podcasts from so many talented marketers and entrepreneurs. How did I not know about this sooner?!? There is a wide variety of marketing podcasts out there to choose from; almost to the point that it can be overwhelming when you first get started building your playlist. So, I thought I would help!

Over the past year, I have narrowed down my weekly podcast listening queue to my top favorites. Continue reading →

personal branding

A Marketer’s Guide to Getting Started with Personal Branding

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A brand is not only a company, logo, or trademark; it is anything that identifies or differentiates one thing from another. That could be one company from another, such as Coca-cola and Pepsi, or  one person from another.  As marketers in the digital space it has become more critical than ever to develop and grow our personal brands. A strong personal brand shows that you know how to successfully market yourself, your skills, and your brand, giving you the credibility needed to land your first job, first client, dream job, or dream client. Continue reading →

How Canva Re-energized My Marketing Strategy

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While there is no doubt that content is still king when it comes to SEO and that it is a critical component of any inbound marketing strategy, I have to say that the medium that is having the biggest impact on my marketing efforts, as of recently, is imagery. In a world of 140 characters, it is hard to make your insights and message stand out, but if you add the right size compelling image that ties into the post message, you can stand out in a sea of hashtags. Continue reading →

Top 5 Website Design Trends for 2015

More than anything else, a company’s website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that research, if a business does not have a website they will typically loose any potential business from the customer because consumers are finding businesses without websites unprofessional. Continue reading →

How Marketers are Using Social Media to Grow Their Businesses

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Whether you are just getting started in social media or are experienced in growing your company’s social presence, you probably have questions about best practices, measurements, platform popularity, and the future of social media marketing. Luckily, the world’s largest online social media magazine has the answers to those questions and many more.  Last week the Social Media Examiner published their 6th annual social media marketing industry report about how marketers are using social media to grow and promote their businesses.

For the 2014 report, they interviewed over 2,800 marketers to determine: Continue reading →