While many marketing methods and strategies can be used for both B2B and B2C businesses, we as marketers need to approach each audience very differently. Each audience has a different buying cycle, and it is important that we look at each of the individual segments on its own. For example, for a B2B business selling medical equipment a deal may be over a million dollars, involve ten or more people, and take at least a year from start to finish. While on the other hand, a small B2C business may be considering starting email marketing this week, are going to pick an email marketing system quickly, and may only require input from one or two other employees. For B2C, the buying cycle is frequently less complicated and shorter than that of B2B, such as buying a new pair of workout shoes verses buying an enterprise IT system for a global company.
To better understand how marketing to each segment differs, as well as how to formulate your strategy to be successful, check out the infographic below by Elevation Marketing on the differences in B2B and B2C selling.