I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is "human". As we all know, humanizing a brand is not a small request; as medias (i.e. social media) and customer expectations continue to change, this challenge becomes more difficult. In the … Continue reading Jenna Langer: 5 Ways to Humanize Your Brand
Category: Brand Strategy
How to Bring Life to a Social Media Strategy
With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include Learning multiple platforms (ie. Facebook, Twitter, Blogs) Maintaining a constant conversation with followers Writing & posting on a schedule By having a strategy in place and investing time each … Continue reading How to Bring Life to a Social Media Strategy
The Mobile Purchase Path
Mobile usage by consumers has been on the rise, and it isn't slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using mobile devices to learn about products and complete purchases. Moosylvania, an independent advertising agency in St. Louis, conducted a study to analyze … Continue reading The Mobile Purchase Path
Components of High Quality Content Marketing
As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the forefront. However, content marketing can be quite overwhelming when first diving in, so it is important to understand the influence that … Continue reading Components of High Quality Content Marketing
16 Tip for Marketing on a Budget
For a company to thrive, it is important that they always make sure that they get the most for their money. This is especially true for small businesses who can't afford the large advertising campaigns that larger companies can. But don't fret, there are many things that all you small business owners can do to … Continue reading 16 Tip for Marketing on a Budget
The Power of the Facebook Power User
With 526 million active daily users, as of March 2012, Facebook usage is continuing to grow. Facebook users are sharing, liking, and commenting on more content than ever before. Of all Facebook users, 20-30% are considered 'Power Users'; the most active and influential users on Facebook. An active user is defined by the number of … Continue reading The Power of the Facebook Power User
Building Brand Loyalty with an Integrated Social Media Strategy
I recently wrote an article for the Mudbug Media blog titled "Build a Following with an Integrated Social Media Strategy." In the article I used Lowe's Home Improvement store as an example of a company who got it right. The following are snippets from the article about each component of Lowe's strategy: Lowe's Facebook Strategy … Continue reading Building Brand Loyalty with an Integrated Social Media Strategy
The Influence of Social Media on Sales
Check out this very interesting article by Nick Martin, recapping his recent presentation at the International Customer Reference Program Conference in Boston. In the article he breaks down his presentation into the following two categories: Impacting the Right Conversations Means Influencing the Bottom Line Business need to understand the different stages of the customer life-cycle. … Continue reading The Influence of Social Media on Sales
What Is Branding?
This article breaks down: What a brand is by definition How the term 'brand' has evolved into something new The difference between brand image and identity. When developing your brand strategy, are you thinking about your brand from a marketers point of view or from your customers' perspective? Would you like to know which point … Continue reading What Is Branding?
Best Times of Day to Use Social Media
Social media is 24/7 but your customers/fans/followers are not on each social media platform all the time. So, the question becomes: When is the best time to reach your customers using social media? There a many factors that will determine the best time of day to use social media, including the platform you are using … Continue reading Best Times of Day to Use Social Media