The following is my most recent blog post for Mudbug Media entitled “What is Agile Marketing and Why is it Important?”.
Agile Marketing…Is it just a buzzword or a new way of marketing that could have a big impact on productivity and creativity?
Agile originally began as an approach to software development, but the ideas and practices have been adopted by those with a variety of skill sets, including design and marketing. By using an Agile approach, marketing becomes about being adaptive and responsive. The following are a few of the key components of the Agile approach to marketing: Continue reading