When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writing about the new addicting platform, I became curious about what else could be on the horizon. Everyday new social media platforms … Continue reading 4 Social Media Platforms to Watch in 2012
Category: Real Life Examples
9 Social Media Marketing Tips From the Pros
The Social Media Examiner recently posted a great article about the 9 best Social Media Marketing Tips: Draw attention to your custom tabs in the new Faccbook timeline - they share great applications to create custom tabs, such as: Lujure and ShortStack. Add the LinkedIn company follow button to your site Use Bufferapp to manage … Continue reading 9 Social Media Marketing Tips From the Pros
Hunger Games Social Media Strategy Breakdown
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Hunger Games Website Strategy
Like many others, I have read and fallen in love with the Hunger Games trilogy. Upon finishing the last book, and with the knowledge of the upcoming movie, I decided to check out the movie’s website to watch the trailer. As I dug deeper, I found much more than just a website full of information … Continue reading Hunger Games Website Strategy
Banana Republic In Flight Fashion Show
Banana Republic is doing an amazing job of promoting their new Mad Men collection. Their newest promotional effort was spontaneous, innovative, and buzz worthy. During a Virgin America flight from New York to Los Angeles, Banana Republic held a spontaneous fashion show right in the middle of the airplane. Using the aisle as the runway, … Continue reading Banana Republic In Flight Fashion Show
Growing Offline Business Using Online Tools
Social media has several purposes: Creating Conversations Building Brand Awareness Build a Community Educate Reach New Audiences Understand Your Current Audience Create a More Personal Brand Interact Directly with Customers Display Credibility Promote Your Company The list could go on and on, on why social media is beneficial to your brand. With any marketing attempt, … Continue reading Growing Offline Business Using Online Tools
Digital Tools to Boost Your Brand
Check out the infographic below shared by PR Daily on what the top digital tools are, why they are the best, and who is already successfully leveraging them
Navigating the New Company Facebook Timeline Pages
The internet has been buzzing this week about company (fan) pages on Facebook switching to the timeline format. So, you have built your company's social media strategy based on how people find and share information using the old page format, but do you really need to change how you use Facebook just because the page … Continue reading Navigating the New Company Facebook Timeline Pages
Social Media Marketing By the Numbers
Via Scoop.it - Being Your Brand You can not argue with the cold hard numbers on the power of social media marketing (well you could, but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and location based services (such as FourSquare) strictly through numbers. So what can … Continue reading Social Media Marketing By the Numbers
Community Managers Share The Best Apps and Tools For Productivity
Via Scoop.it - Being Your Brand Community managers from different businesses & industries offer their insight on how to best increase your productivity & the best tools to do so. Via mashable.com