Lead scoring isn't just about ranking prospects—it’s about focusing your efforts where they matter most. A solid lead scoring strategy is a powerhouse tool for optimizing marketing campaigns and aligning with your sales team to close bigger deals. But how do you put this strategy into gear? By pairing it with tools like HubSpot and … Continue reading Master Lead Scoring with HubSpot and Monday.com
Is your lead scoring stuck in the past? With 2025 on the horizon, it’s the perfect time to rethink how you qualify and prioritize leads. A revamped lead scoring strategy can be a game-changer, helping your team zero in on the best opportunities and optimize conversions. This guide breaks down innovative techniques that will elevate … Continue reading Upgrade Your Lead Scoring Strategy for 2025
Marketing teams today face complex workflows, juggling countless tasks while striving to maintain seamless communication and collaboration. But what if there was a smarter way to organize and execute projects? Enter marketing work management solutions – tools that go beyond traditional project management to revolutionize how teams work together. These platforms offer more than just … Continue reading Unlock the True Potential of Your Marketing Work Management Solution
B2B marketing strategies used to focus solely around trade shows. Before Google ruled our research habits, trade shows were where customers had to go to find and evaluate new vendors. With the rise of social media, new marketing methodologies like inbound marketing, and the changing demographic of the B2B buyer, B2B companies need to re-evaluate all of their marketing … Continue reading The New Age of B2B Marketing
When you first read the title of this post, you probably thought…oxymoron! How can an invasive push notification on your phone be something you would ever look forward too! Stick with me because it may not be easy but it is possible to create a successful push notification strategy. The infographic below from Microsoft takes … Continue reading Creating a Mobile Push Notification Strategy that Works
Social selling may seem like an oxymoron to many marketers. We are told that a good social media marketing strategy is supposed to focus on building a community not being salesy. Well, yes, that is true but it is also true that a business needs to make a profit to survive; so, that is where … Continue reading The Growth of Social Selling in 2016 [Infographic]
Running a small business is very time-consuming, so having tools that can help nurturing your leads is almost priceless. By using marketing automation, you can deliver the right information to your customers and potential customers at exactly the right time via email. If you follow the Being Your Brand blog, you know that I am a … Continue reading Marketing Automation on a Small Budget
More than anything else, a company's website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that research, if a business does not have a website they will typically loose any potential business from the customer because consumers are finding … Continue reading Top 5 Website Design Trends for 2015
I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of "Social Media Command Centers". In the recent months, many major brands have developed what they are calling "Social Media Command Centers." These centers are … Continue reading The Anatomy of the Social Media Command Center
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the social, cultural, and economic impact of social media. This year’s second global platform was held in 13 cities from September 24th to … Continue reading Social Media Week: Continuing the Global Conversation