The Anatomy of the Social Media Command Center

I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “Social Media Command Centers”.

In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. However, with all their glamor, are these command centers really capable of delivering results, or are they just for show?

The following infographic, looks at three of the most noteworthy examples of social media command centers:

  • The University of Oregon’s Quakecave in Autzen stadium
  • Gatorade’s Mission Control at their Chicago headquarters, featuring custom visualization from STRUCK, Undercurrent, and Radian6
  • The American Red Cross Command Center powered by Dell

It also explains how each social media manager can create their own command center, using tools such as:

  • Hootsuite
  • Tweetdeck
  • Tweetchat
  • WordPress
  • SocialBro

Check out the infographic to learn more about a few of our favorite social media command centers, and how to construct your own.



By Brianna Smith

16 thoughts on “The Anatomy of the Social Media Command Center

  1. Julie Blakley (@jetsettingjulie) says:

    What’s perhaps most obviously missing from this post, however, is the tool the Quack Cave actually uses to power their social media command center – (not just Radian 6 and Hootsuite). On top of being an aggregation platform, Postano also pulls media from behind posts to visualize all the conversations fans are having on Instagram, Twitter and Facebook (centered around hashtags).

    • Brianna Smith says:

      Hi Julie!

      That is really interesting! Thank you for sharing the information about Postano. I am very interested in learning more about Postano, especially their visualization capabilities, which appears to bring a social media conversation to ‘life’.

      Thank you again for sharing the information about the specific tools used in the awesome Quack Cave!


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