Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook's advertising tools. For the report, 347 Facebook advertisers were surveyed, and the results were analyzed by leading industry experts from Likeable Media, WebTrends, Buddy media, BlitzLocal, and Social Fresh. The follow is a recap of some … Continue reading Facebook Ads 2012 Report Recap
Tag: Advertising
Mad Men vs. The Modern Marketer
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now. In the infographic, Matt breaks down each aspect of both the 50's/60's marketer … Continue reading Mad Men vs. The Modern Marketer
6 Tips for Effective Email Marketing
Today's consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to … Continue reading 6 Tips for Effective Email Marketing
Who Has the Better Ad Network? Facebook Vs. Google
The internet has been a buzz this week with discussion of Facebook's IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the loudest rumblings about the social media giant going public have been about the value of the company. There … Continue reading Who Has the Better Ad Network? Facebook Vs. Google
Maintaining Brand Consistency
Some of the first things that come to mind when thinking about brand strategy are logo design, tagline, company goals and values, messaging voice, sales platforms (physical location and/or website), and company culture. While the above-mentioned form the basis of brand strategy, many smaller items can significantly affect the success of your brand strategy. Consistency … Continue reading Maintaining Brand Consistency