Tag: Advertising

Facebook Ads 2012 Report Recap

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Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook’s advertising tools.

For the report, 347 Facebook advertisers were surveyed, and the results were analyzed by leading industry experts from Likeable Media, WebTrends, Buddy media, BlitzLocal, and Social Fresh. The follow is a recap of some of my favorite sections of the report.

Why Do Companies Advertise on Facebook?

Top Facebook Advertising GoalsBased on the report, companies advertise on Facebook for four reasons:

  • Brand awareness
  • Engagement
  • Conversions
  • Audience Growth

In addition, companies set their advertising goals based on these same four reasons. Continue reading →

Mad Men vs. The Modern Marketer

Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now.

In the infographic, Matt breaks down each aspect of both the 50’s/60’s marketer and the modern marketer; from the clothes they wear to the tools they use to reach consumers. Check out more about the evolution of “the art of influence” below! Continue reading →

6 Tips for Effective Email Marketing

Today’s consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to ignore, or in the case of email marketing delete, sales messages targeted at them.

When it comes to email marketing, there is a very short time frame in which to draw the recipient in and convert them into a customer. Pardot, a leader in marketing automation, created a great infographic to help companies understand the six essential components of effective email marketing. The infographic below does a stellar job breaking down the six components into easy to understand and apply tools. Also, check out a quick recap below for tips and takeaways.

The 6 Essentials of an Effective Email [Snapshot] - Pardot Infographic

Embedded from the Pardot Blog

Continue reading →

Who Has the Better Ad Network? Facebook Vs. Google

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The internet has been a buzz this week with discussion of Facebook’s IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the loudest rumblings about the social media giant going public have been about the value of the company. There are lots of questions about the validity of the company’s worth, especially in regards to its advertising revenue source. While many stand by Facebook’s advertising offerings, I wondered if they were truly valuable and how they compared to the global internet leader Google.

Below is a great infographic that breaks down the advantages and disadvantages of the two biggest internet giants: Facebook and Google.

Who Brings the Most Value to the Table? Facebook vs. Google

In the Battle for Best Online Display Advertising Network

To determine which company offers the most value, they were judge on five categories: advertising reach, revenues/growth, advertising performance, ad targeting options, and ad formats. The following are a few takeaways from the competition:

  • While both companies have extensive reaches, Google’s network (including YouTube and Blogger) offers advertisers the ability to reach over 90% of the entire online audience
  • Every month, Facebook gets over 1 trillion pageviews
  • On average, Google ads have a click through rate 10 times higher than that of Facebook ads (sometimes even 36 times higher!!!!!)
  • Only Facebook offers targeting options for customer interests, education, likes, and work
  • Facebook and Google both offer demographic and location-based targeting for advertising campaigns
  • Facebook does not currently offer any mobile advertising options; however, Google does offer mobile advertising
  • Google offers advertisers multiple ad types and sizes, including text, image, video, and mobile game ads
  • Facebook ad’s are a “one-size-fits-all” format with a very limited number of characters

And the winner of the title for most valuable online display advertising network is……….

Really you had to ask?

Google wins this competition by a landslide. In all actuality, after reading these facts, I can’t help but wonder if Facebook wants to be a real competitor in the online display advertising network. Because it doesn’t really seem like it.

Do you think Facebook could even be a strong competitor to Google’s ad network? Have you done a Facebook ad campaign before, and if so did you see positive results?

Facebook vs. Google Display Advertising - Comparing the value of the world's largest advertising venues. [INFOGRAPHIC]

W© 2012 WordStream, Inc., a PPC and Search Engine Marketing tools company.

Maintaining Brand Consistency

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Some of the first things that come to mind when thinking about brand strategy are logo design, tagline, company goals and values, messaging voice, sales platforms (physical location and/or website), and company culture.

While the above-mentioned form the basis of brand strategy, many smaller items can significantly affect the success of your brand strategy. ConsistFont Typesency is the most crucial factor when implementing your company’s brand strategy. When it comes to all creative materials, whether a commercial, print ad, in-store sign, website(s), or business cards, all should be direct extensions of the brand. This includes font type, colors, and voice.

The styling of creative pieces may change per campaign to reflect a particular message, but brand colors and voice should remain consistent. This will create an automatic connection for the customer between the creative piece and the brand. In addition, this reflects a positive and professional feel upon the company. When none of the creative pieces match, or there is inconsistency in voice across campaigns, this often portrays a lack of structure and professionalism on the brand.

Consistent font types are especially important in website design. Using different font types across a website, such as one font type on the ‘About Us’ page and an entirely different font type on the Homepage, can be confusing and difficult to read when site visitors navigate through the site. This can often also give the site an amateur look.

The best way to maintain consistency is to develop a global style sheet that can be applied across your entire site. A global style sheet will control the font types, sizes, and positioning, as well as the styles for images and tables. Using a global style sheet will ensure a universal layout and professional design for your website.

Image: Vlado / FreeDigitalPhotos.net