Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand meaning. Building a connection with customers is not a simple nor a quick endeavor; rather, it takes consistency, determination and a … Continue reading 6 Steps for Connecting with Customers
Tag: Brand
The Brand Spiral of Death
The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its' true meaning has become lost in the shuffle. A company brand is not its' logo, slogan, or website, these are a product of a brand just like the services or products that a company … Continue reading The Brand Spiral of Death
What Is Branding?
This article breaks down: What a brand is by definition How the term 'brand' has evolved into something new The difference between brand image and identity. When developing your brand strategy, are you thinking about your brand from a marketers point of view or from your customers' perspective? Would you like to know which point … Continue reading What Is Branding?
WebTrends Webinar Recap: Adapting to your dynamic customer base
I recently watched the WebTrends webinar "Adapting to Your Dynamic Customer Base" presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtrends. It was a very insightful presentation about what the dynamic customer is, what they expect from you, and how to meet their needs. The following is a … Continue reading WebTrends Webinar Recap: Adapting to your dynamic customer base
Future of Branding – What Goes into a Branding Framework
“The future of branding is marketing with people and not at them.” This is one of the great quotes included in this new article from BrandGrowth. This post is based around the book Brand Against the Machine (which I am definitely downloading onto my Kindle when I get home). This article does a great job … Continue reading Future of Branding – What Goes into a Branding Framework
Why Branding is so Important
Your brand is the core of your business. As I have written in some of my other posts, maintaining brand consistency extremely important to customer relationship management, marketing, product development, advertising, company relationship with employees,and basically every facet of your company. This article by Ben Erickson is a perfect breakdown of why maintaining your brand … Continue reading Why Branding is so Important
How Colors Affect Purchases
Does color affect a customers' purchase experience? Will it increase the chances that a customer will by your product? The answer to both of these questions is YES! Color is one of the most important factors that a customer considers when making a purchase, both consciously and unconsciously. Check out the infographic below on how … Continue reading How Colors Affect Purchases
What Do You Do When Your Social Media Strategy is a Success
So, you have created and implemented a great social media strategy for your company. It is creating conversations and growing your brand. But...what do you do next? What to Do When Your Social Media Strategy Is Successful [VIDEO]
Protecting Your Brand On Facebook
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and … Continue reading Protecting Your Brand On Facebook