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Tag: brand strategy
Why Wikipedia Is Important For Your Social Media Strategy
Many times Wikipedia is overlooked as a tool for both branding and social media. Wikipedia at its core is a collaborative information source and a social media. It is often one of the first listings that appears in search results, and is many people's first choice when they want quick information. A big reason that … Continue reading Why Wikipedia Is Important For Your Social Media Strategy
Integrating Brand Strategy into Website Design
Now, more than ever, it is important that we stop treating a brand and a website as separate entities. Websites should be extensions of the brand, not separate. A brand is more than a company's logo, product, or tag line; it is the experience that customers associate with the company and the essence of the … Continue reading Integrating Brand Strategy into Website Design
Planning for Your Social Media Campaign
I can not stress more, the importance of doing your due diligence before starting a Social Media campaign. Everything may go smoothly after launch, but don't be blindsided if things do not go as plan. Rather, have a crisis management plan in place for everything you think could go wrong. A great example we can … Continue reading Planning for Your Social Media Campaign
Protecting Your Brand On Facebook
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and … Continue reading Protecting Your Brand On Facebook