JC Penney has been going through a lot of changes lately, and that is an understatement. After changing their logo, leadership, strategy, and pricing model, they have been losing both their identity and their customers. But, they may have a plan to turn it all around. Check out this great article by Lisa Arthur about … Continue reading All Marketers Feel the Ups and Downs at JC Penney
Tag: Business
Mad Men vs. The Modern Marketer
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now. In the infographic, Matt breaks down each aspect of both the 50's/60's marketer … Continue reading Mad Men vs. The Modern Marketer
6 Steps for Connecting with Customers
Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand meaning. Building a connection with customers is not a simple nor a quick endeavor; rather, it takes consistency, determination and a … Continue reading 6 Steps for Connecting with Customers
6 Tips for Effective Email Marketing
Today's consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to … Continue reading 6 Tips for Effective Email Marketing
The Brand Spiral of Death
The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its' true meaning has become lost in the shuffle. A company brand is not its' logo, slogan, or website, these are a product of a brand just like the services or products that a company … Continue reading The Brand Spiral of Death
How Social Media Has Changed the Sports Industry
Are you a social media and sports addict? Or just interested in the ways different industries use social media? Well, check out this great article on the role of social media in the sports industry. Using real-life examples, the article breaks down how social media techniques have been used to build player notoriety, create a … Continue reading How Social Media Has Changed the Sports Industry
Jenna Langer: 5 Ways to Humanize Your Brand
I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is "human". As we all know, humanizing a brand is not a small request; as medias (i.e. social media) and customer expectations continue to change, this challenge becomes more difficult. In the … Continue reading Jenna Langer: 5 Ways to Humanize Your Brand
16 Tip for Marketing on a Budget
For a company to thrive, it is important that they always make sure that they get the most for their money. This is especially true for small businesses who can't afford the large advertising campaigns that larger companies can. But don't fret, there are many things that all you small business owners can do to … Continue reading 16 Tip for Marketing on a Budget
The Influence of Social Media on Sales
Check out this very interesting article by Nick Martin, recapping his recent presentation at the International Customer Reference Program Conference in Boston. In the article he breaks down his presentation into the following two categories: Impacting the Right Conversations Means Influencing the Bottom Line Business need to understand the different stages of the customer life-cycle. … Continue reading The Influence of Social Media on Sales
Stand Out With An Infographic Resume
With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume. My favorite tool for building a visual, dynamic, and interactive resume is Re.Vu. Re.Vu calls its self the "Cure for the Common Resume". They not only … Continue reading Stand Out With An Infographic Resume