With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:
- What platform will your end users view the email in? (Apple Mail, Gmail, Outlook, or on their Mobile Device)
- What day of the week should you send your emails to get the highest click through rate?
- What is the desired action you want recipients to take upon reading the email? (Also known as your conversion)
- Are you sending the “right” message to the “right” people? (Not all customers are alike, so not every email campaign should target every customer.)
However, when done correctly, email marketing is a powerful tool for reaching your audience. Email campaigns are targeted, allowing you to reach a section of your customer base with a focused message. Based on research from HubSpot, targeted and segmented emails have a higher CTR than mass email communications. For example, these emails can focus on an action that the recipient has already taken, creating a more personal connection.