Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered along the way are just a few of the things we can learn from the companies who are successfully using Facebook as … Continue reading Social Media Case Studies: Facebook Successes to Learn From
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The Challenge of Creating a Connection Between Multiple Brands
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: "There are five brands within a larger corporate brand. Each brand is required maintain their own online identity, but must also stay connected to the parent company." Yeah, I would … Continue reading The Challenge of Creating a Connection Between Multiple Brands