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Tag: Consumer

The Mobile Purchase Path

June 4, 2012January 2, 2016

Mobile usage by consumers has been on the rise, and it isn't slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using mobile devices to learn about products and complete purchases. Moosylvania, an independent advertising agency in St. Louis, conducted a study to analyze … Continue reading The Mobile Purchase Path

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