Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular social media platforms.

But, can it really compete with the “Big Kahuna” of social media, Facebook?

Does Pinterest drive valuable site traffic?

Do Pinterest users have a greater connection with the brands they follow?

Luckily, Boticca created a great infographic to answer some of these questions regarding “who does it better”, Facebook or Pinterest. For the infographic data, Boticca analyzed 50,000 Pinterest users and 50,000 Facebook users. They share their five most interesting findings in this fun infographic below. Continue reading →