The right packaging can make or break a customer’s decision to purchase a product. If the packaging is unappealing, a customer will not give the product a second thought. Instead, they will move right on to a competitor product, and a sale, as well as a potential customer relationship is lost.
As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the forefront. However, content marketing can be quite overwhelming when first diving in, so it is important to understand the influence that content has on customers and the core components.
Content+, a online marketing agency in the UK, created a captivating infographic to explain the importance and structure of content marketing.
Below are my favorite take-aways from the The Anatomy of Content Marketing – The Heart of Online Success infographic: Continue reading