Tag: Dell

The Anatomy of the Social Media Command Center

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I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “Social Media Command Centers”.

In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. However, with all their glamor, are these command centers really capable of delivering results, or are they just for show?

The following infographic, looks at three of the most noteworthy examples of social media command centers: Continue reading →

Social Media Case Studies: Twitter Successes to Learn From

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Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that “strange” social media platform that they would like to use but they are unsure how.

There are many different approaches that businesses can take when using Twitter, such as:

  • Customer service
  • Lead Generation
  • Sales and discounts for customers
  • Giveaways
  • Communicate with customers

The following are three case studies that showcase different ways that businesses have successfully used Twitter,  as well as lessons learned while implementing these different tactics. Continue reading →

5 Companies Rocking Social Media

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Social media has become one of the greatest tools for companies to build relationships with their customers. While some companies are hesitant to use social media because of the inability to control negative comments, others realize that the benefits extremely outweigh the risks.

The infographic below breaks down how 5 companies were able to leverage the best features in social media and are rocking it!

Check out the social media strategies for:

  • Dell – focused on using social media to listen to what their customer’s wanted
  • Morton’s Steakhouse – used social media to surprise their customers
  • Unisys – focused on the resource sharing benefits of social media
  • KLM – used social media to provide 24/7 customer care
  • ABC – used social media to promote new shows & enhance the entertainment experience

Check out more about social media strategy creation and the future of social media.

Created by Voltier Digital for ScottMonty.com