Running a small business is very time-consuming, so having tools that can help nurturing your leads is almost priceless. By using marketing automation, you can deliver the right information to your customers and potential customers at exactly the right time via email. If you follow the Being Your Brand blog, you know that I am a … Continue reading Marketing Automation on a Small Budget
In 2015, I joined the podcast movement as an avid listener. I will not lie; I was amazed at the amount incredible free content that is available via podcasts from so many talented marketers and entrepreneurs. How did I not know about this sooner?!? There is a wide variety of marketing podcasts out there to choose … Continue reading 6 Marketing Podcasts You Should Listen to in 2016
A brand is not only a company, logo, or trademark; it is anything that identifies or differentiates one thing from another. That could be one company from another, such as Coca-cola and Pepsi, or one person from another. As marketers in the digital space it has become more critical than ever to develop and grow our personal … Continue reading A Marketer’s Guide to Getting Started with Personal Branding
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing? The infographic below, by marketing agency Wheelhouse Advisors, breaks down the top 10 marketing predications for 2015. There … Continue reading 10 Marketing Predictions for 2015 [INFOGRAPHIC]
As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across … Continue reading 20 Marketing Statistics That Will Influence Decisions in 2014
We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google's Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company's industry. A … Continue reading How to Create Your Own WordPress Blog: A Video Tutorial
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a … Continue reading 2013 Marketing Trends: Changing Role of Digital Marketing