Tag: email subject line

6 Tips for Effective Email Marketing

Today’s consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to ignore, or in the case of email marketing delete, sales messages targeted at them.

When it comes to email marketing, there is a very short time frame in which to draw the recipient in and convert them into a customer. Pardot, a leader in marketing automation, created a great infographic to help companies understand the six essential components of effective email marketing. The infographic below does a stellar job breaking down the six components into easy to understand and apply tools. Also, check out a quick recap below for tips and takeaways.

The 6 Essentials of an Effective Email [Snapshot] - Pardot Infographic

Embedded from the Pardot Blog

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How a Subject Line Can Make or Break Your Email Marketing Campaign

Via Scoop.it – Being Your Brand

Next time you pen an email subject line think twice about the words you’re using.   Click the link below to see a great infographic showing the best times to send emails, when people read emails most (6 a.m. surprisingly!), and what words to use in the subject line. Using this info you can increase the number of responses and create a successful email marketing campaign. Make your email stand out from the hundreds which flood our mailboxes everyday.

Each day we spend about 2.5 hours emailing, both reading and writing emails. We also are quick to delete emails, selecting ‘delete’ for more than half of the emails we receive. Our emails typically fall into the following categories:

  • 1/2 of emails are quickly deleted
  • 1/4 of emails are archived to reference later
  • 1/4 of emails we open, read, and respond (or follow the request)

It’s all about the subject line when it comes to emails, using the right keywords can increase your opening rate drastically:

  • Instead of “speaker” use “conference”
  • Instead of “join” use “apply”

Via mashable.com