“The future of branding is marketing with people and not at them.” This is one of the great quotes included in this new article from BrandGrowth. This post is based around the book Brand Against the Machine (which I am definitely downloading onto my Kindle when I get home).
This article does a great job explaining the 6 Steps to Building a Branding Framework from the book and how they apply to your brand:
- Know your audience
- Define your position
- Create a solution
- Over-deliver your value
I highly recommend checking out the full article, and I can’t wait to write about what I learn from this book as well.