Facebook advertising is an amazing option for small businesses because it is extremely cost effective and the targeting options are amazing. The most common way that businesses are using Facebook ads is through the “Boost Post” option that appears on every Page post. While this an easy way to create an ad, and you may … Continue reading How to Make Your Ads Stand Out with Facebook Power Editor
While there is no doubt that content is still king when it comes to SEO and that it is a critical component of any inbound marketing strategy, I have to say that the medium that is having the biggest impact on my marketing efforts, as of recently, is imagery. In a world of 140 characters, … Continue reading How Canva Re-energized My Marketing Strategy
You may remember Erik Qualman's very popular video The Social Media Revolution, that was originally published in 2009 in conjunction with his #1 best selling book (and one of my personal favorite social media books) Socialnomics. His original video from 2009 brought us some eye-opening statistics, including: That Ashton Kutcher and Ellen Degeneres have more Twitter followers than … Continue reading #Socialnomics 2014: Current State of Social Media
As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across … Continue reading 20 Marketing Statistics That Will Influence Decisions in 2014
What separates two brands in an industry, from one being successful and another not? Brand passion! The passion that company founders have for their brands is transferred to their customers, so customers not only purchase products but they become brand advocates because they are as passionate about the brand as the brand creator. There is … Continue reading 3 Lessons in Brand Passion from Winning Brand Builders
Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn't advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. … Continue reading How to Choose the Most Effective Social Media Platform for Your Brand
With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) is frequently no longer a high priority or even relevant to current SEO strategies. To help digital marketers better understand the factors that determine which websites … Continue reading Search Ranking Factors: Rank Correlation for 2013 Infographic
If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say "well I use Facebook, I could 'Do' social media" or "How hard could it be, it's just social media." While offensive to those of us that have worked hard to become credible professional in the … Continue reading 11 Questions Every Social Media Manager Should Be Able to Answer
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can't be online all day, even for those of us who are social media managers or strategist. But how do you know when … Continue reading Best Times to Post on Social Media [Infographic]
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy (based on a 40 hour work week). Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. … Continue reading Social Media Workflow [Infographic]