Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy (based on a 40 hour work week). Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others. From content creation, to post scheduling, to campaign development, to analytics reporting, social media is an ongoing process.
The social media work flow infographic below assigns time benchmarks for eleven components of a strong social media strategy:
- Updating social networks – 4 hours
- Planning, writing, and publishing blog posts – 7.5 hours
- Research and planning internal and external content to share – 4 hours
- Curate and share content – 2.5 hours
- Engaging with your community – 4 hours
- Monitoring brand mentions online – 2.5 hours
- Developing campaigns, such as promotions and contests – 2.5 hours
- Community growth – 2.5 hours
- Strategy management and adjustments – 2.5 hours
- Analytics Reporting – 2.5 hours
- Contingency time for damage control or unexpected problems – 4 hours
Do you allocate your time in a similar manner? Do you think that one component should have a larger focus during the week? Leave a comment below with your thoughts!