Are you a social media and sports addict? Or just interested in the ways different industries use social media? Well, check out this great article on the role of social media in the sports industry. Using real-life examples, the article breaks down how social media techniques have been used to build player notoriety, create a … Continue reading How Social Media Has Changed the Sports Industry
Tag: Facebook
Components of High Quality Content Marketing
As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the forefront. However, content marketing can be quite overwhelming when first diving in, so it is important to understand the influence that … Continue reading Components of High Quality Content Marketing
The Power of the Facebook Power User
With 526 million active daily users, as of March 2012, Facebook usage is continuing to grow. Facebook users are sharing, liking, and commenting on more content than ever before. Of all Facebook users, 20-30% are considered 'Power Users'; the most active and influential users on Facebook. An active user is defined by the number of … Continue reading The Power of the Facebook Power User
Building Brand Loyalty with an Integrated Social Media Strategy
I recently wrote an article for the Mudbug Media blog titled "Build a Following with an Integrated Social Media Strategy." In the article I used Lowe's Home Improvement store as an example of a company who got it right. The following are snippets from the article about each component of Lowe's strategy: Lowe's Facebook Strategy … Continue reading Building Brand Loyalty with an Integrated Social Media Strategy
The Influence of Social Media on Sales
Check out this very interesting article by Nick Martin, recapping his recent presentation at the International Customer Reference Program Conference in Boston. In the article he breaks down his presentation into the following two categories: Impacting the Right Conversations Means Influencing the Bottom Line Business need to understand the different stages of the customer life-cycle. … Continue reading The Influence of Social Media on Sales
Who Has the Better Ad Network? Facebook Vs. Google
The internet has been a buzz this week with discussion of Facebook's IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the loudest rumblings about the social media giant going public have been about the value of the company. There … Continue reading Who Has the Better Ad Network? Facebook Vs. Google
Stand Out With An Infographic Resume
With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume. My favorite tool for building a visual, dynamic, and interactive resume is Re.Vu. Re.Vu calls its self the "Cure for the Common Resume". They not only … Continue reading Stand Out With An Infographic Resume
Best Times of Day to Use Social Media
Social media is 24/7 but your customers/fans/followers are not on each social media platform all the time. So, the question becomes: When is the best time to reach your customers using social media? There a many factors that will determine the best time of day to use social media, including the platform you are using … Continue reading Best Times of Day to Use Social Media
How to Talk-To Your Audience Not At Them
Have you ever wondered "Why did my followers like my Facebook page" or "Do I add value to my audience"? Well, even if you haven't thought about either of those things before I recommend checking out Nick Martin's post about how to Talk TO your audience instead of AT them. Social media is not meant … Continue reading How to Talk-To Your Audience Not At Them
Why Relationship Marketing is Important
Check out this great interview with Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. In the interview, Mari discusses why relationships are important to businesses (regardless of size or type) and why businesses need to improve their listening skills. She explains that it doesn't matter if you are … Continue reading Why Relationship Marketing is Important