One of the basic rules of business is “Make the customer happy.” Companies know that a negative comment from one customer can quickly turn into ten. The basic rules of business have not changed, but the power of the customers voice has grown exponentially. One negative comment can instantly turn into hundreds of shares and … Continue reading Creating Brand Opportunity Out Of Negativity
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Social Media and Your Career
Social media is probably the best tool that you can use these days when job hunting. Actually, when I was applying for my first job in the marketing and advertising industry, after college graduation, some companies requested that I include social media in my application. It was requested that I did not send them a … Continue reading Social Media and Your Career
Social Media Week 2012
Today I was able to watch two great live presentations from social media week 2012: Moves Like Jagger: Customer Service Evolved- from Social Media Week San Francisco Applying Big Data Analytics to Social Media Data - from Social Media Week New York Business and Innovation At the end of this week, I will do a … Continue reading Social Media Week 2012