The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its' true meaning has become lost in the shuffle. A company brand is not its' logo, slogan, or website, these are a product of a brand just like the services or products that a company … Continue reading The Brand Spiral of Death
Tag: Marketing and Advertising
16 Tip for Marketing on a Budget
For a company to thrive, it is important that they always make sure that they get the most for their money. This is especially true for small businesses who can't afford the large advertising campaigns that larger companies can. But don't fret, there are many things that all you small business owners can do to … Continue reading 16 Tip for Marketing on a Budget
What Is Branding?
This article breaks down: What a brand is by definition How the term 'brand' has evolved into something new The difference between brand image and identity. When developing your brand strategy, are you thinking about your brand from a marketers point of view or from your customers' perspective? Would you like to know which point … Continue reading What Is Branding?
Why Relationship Marketing is Important
Check out this great interview with Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. In the interview, Mari discusses why relationships are important to businesses (regardless of size or type) and why businesses need to improve their listening skills. She explains that it doesn't matter if you are … Continue reading Why Relationship Marketing is Important
Social Media Industry Report – 2012
The Social Media Examiner recently published their 4th annual social media marketing industry report. Each year they interview marketers about how they are using social media to grow and promote their businesses. For the 2012 report, they interviewed over 3,800 marketers to determine: The top 10 social media questions marketers want answered The time commitment … Continue reading Social Media Industry Report – 2012
Who Does B2B Marketing Better: Facebook vs. LinkedIn
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their … Continue reading Who Does B2B Marketing Better: Facebook vs. LinkedIn
Future of Branding – What Goes into a Branding Framework
“The future of branding is marketing with people and not at them.” This is one of the great quotes included in this new article from BrandGrowth. This post is based around the book Brand Against the Machine (which I am definitely downloading onto my Kindle when I get home). This article does a great job … Continue reading Future of Branding – What Goes into a Branding Framework
Why Branding is so Important
Your brand is the core of your business. As I have written in some of my other posts, maintaining brand consistency extremely important to customer relationship management, marketing, product development, advertising, company relationship with employees,and basically every facet of your company. This article by Ben Erickson is a perfect breakdown of why maintaining your brand … Continue reading Why Branding is so Important
Predicting Social Media Outcomes
There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great … Continue reading Predicting Social Media Outcomes
What Do You Do When Your Social Media Strategy is a Success
So, you have created and implemented a great social media strategy for your company. It is creating conversations and growing your brand. But...what do you do next? What to Do When Your Social Media Strategy Is Successful [VIDEO]