Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their customers regardless of company size.
While Facebook can target a select group of people for an ad to be shown to, LinkedIn is a unique group of business. LinkedIn is a specialized network for the business world, which is composed of users who are passionate about their industry and are looking to network. For companies looking to utilize social media to reach their customers, the platform they choose to use will be based on which site their customers are already using. If a company is looking reach women looking for a great summer dress, Facebook would be the way to go. However, interactive agency would have much better luck using LinkedIn to connect with potential clients than Facebook.
The infographic below from San Diego Web Design & Marketing Agency breakdowns the differences between the two social networking powerhouses.